It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. Snapchat has confirmed its dynamic ads offering is now available worldwide, ...

Snap is bringing ads to two if its most buzzy features: its TikTok clone, Spotlight, and its OpenAI-powered chatbot “My AI.” The company announced the new ad formats during its presentation at the ...

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Snap today announced the global expansion of its new advertising product, Dynamic Ads. The ad product introduced last fall allows advertisers to automatically create ads in real time, using the ...

Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats ...

TikTok is preparing to offer an augmented reality (AR) ad format that would compete more directly with Snapchat lenses that are a key feature of photo-messaging app. The AR brand effect ad will let ...