This essay is excerpted from the ebook Web Design Trends 2015 & 2016 by Jerry Cao, Kamil Zieba, and Matt Ellis of UXPin, a UX design platform. Flat design rose in popularity pretty quickly back in ...

Typography has always played a central role in visual culture. From classic calligraphy to modern digital lettering, fonts shape how messages are perceived, remembered, and emotionally felt. As ...

What is the key to a conversion-based design? As little design as possible. Discover the psychological benefits of a simple design. It’s a question that marketers and designers ask themselves every ...

Despite its sudden popularity, flat design is not just some fly-by-night trend. It’s a substantial approach to Web design that’s rooted in practicality, and necessity. The balance between aesthetics ...

The Swiss design style, often referred to as the “International Typographic Style,” emerged in Switzerland during the 1950s and became a dominant force in graphic and web design globally. Its core ...

Larger images, longer scrolling, and a new kind of flat design. The forefront of web design is also expanding, but with 2015 winding down, we now have a clear idea of the year’s most influential ...