Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...

This week in Found, our weekly roundup of fun vintage and pre-owned watches from around the internet, we’re changing things up a bit. We’ve divided our search into three distinct categories: an ...

Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink. We're speaking about the bi-color, blue-red bezel insert that instantly gives ...

As interest in one-of-a-kind timepieces continues to grow, watchmakers and jewelers alike are having fun modernizing bestselling models. The customizer also added its branding to the dial, but none of ...

Rolex discontinues the GMT-Master II "Pepsi" in steel and white gold ✓ What's next for the blue-and-red icon? ✓ Read it here ✓ ...

Rolex fans fretting about their place on the Daytona wait list can take heart. Rolex introduced a slew of new models to lust after at Watches & Wonders in Geneva last month, including a new GMT-Master ...