With Watches and Wonders 2026 on the horizon, it's time to start speculating about what Rolex has in store for the Land-Dweller in year two.

Rolex doesn’t have to do much to dominate coverage of any show of luxury watch introductions – one little tweak of an iconic case design is usually enough to break the internet. But Rolex earned its ...

Rolex is indisputably the biggest and most influential watchmaker in the world. The Crown makes the most important and recognizable timepieces on the market—and where it goes, the industry follows.