The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

In our highly connected digital world, a retailer’s brand reputation can change in a matter of minutes, and a single social media crisis can reshape a brand’s reputation across every channel. This is ...

Google Alerts is a tool that it uses to follow online brand, keyword, and competitor mentions. It is free and easy to use, which is attractive to an individual person and a small team. Nevertheless, ...

If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your online reputation. Gaining the trust of consumers will make or ...

Opinions expressed by Entrepreneur contributors are their own. Reputation management is a crucial component of business operations, as it sets the tone for brand identification and consumer perception ...

Mitch Joel reviews five free reputation-monitoring tools, including Google Alerts, Twitter and Facebook Lexicon, as you can never be too aware of what consumers are saying (and seeing) about your or ...

Founded in 2009 by a team of online marketing, search engine optimization and sales experts, Reputation Changer is known for its innovation in the field of reputation repair and defense. Through ...

Opinions expressed by Entrepreneur contributors are their own. If people are talking about you and your business online, you want to know about it. As a small business, it’s important to monitor your ...