Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides. The Advantages Ease of Purchase Taking your sampling program ...

Company Aims to Transform How Brands Engage Consumers to Try Their Products, Leveraging Precise Targeting and Closed-Loop Measurement Swish, the pioneer of programmatic product trial, has closed a ...

Retail media networks are feeling the squeeze. The growth that defined the early RMN era is cooling as sponsored search reaches saturation and CPG advertisers reassess their investment strategies. To ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...