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When you think of the flagship super shoes, Puma’s name doesn’t automatically spring to mind. But perhaps it should. Over the past few years, the company has made a concerted effort to reengage with ...

These are the words that Puma Running recently posted to its Instagram grid, alongside a glimpse of a soon-to-be-released new colourway of its Deviate Nitro Elite 3 – so proud is the brand of this ...

Is the Puma x Hyrox Deviate Nitro Elite 4 the perfect shoe for fitness races? Three editors spent two weeks finding out.

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Deviate means to do things differently. To not accept normal standards. To challenge the status quo. Deviate inspires you to not just go beyond your boundaries, but to shatter them in emphatic style.

Puma Nitro running shoes are reliable when it comes to finishing long kilometers. The brand might be known for soccer and basketball, but remember Usain Bolt crushed the 100m record in Puma spikes.

Puma is definitely finding its strides in the running shoe business since it re-entered the market a few years ago. Looking at the current lineup, one might think the Herzo-based brand has never left.