Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

The doctor calls you in. Despite the framed certificates and degrees on the walls, they seem out of their depth. They brusquely deliver upsetting news before ushering you out the door. This is an ...

Advertising & Promotions - Most media buyers say they expect to increase their programmatic spend this year, according to ...

Opinions expressed by Entrepreneur contributors are their own. The online marketing industry is chock-a-block with terms and acronyms that are incomprehensible to everyone but insiders. That’s why I’m ...

In 2026, this shift should lead to a rethink of your programmatic strategy, and here’s why. Most viewers juggle multiple streaming subscriptions, leading to a fragmented entertainment landscape where ...

Val Morgan has appointed Sabarish Chirakkal as group director – programmatic.The announcement:Val Morgan today announces ...