Walmart is rolling out new educational programs to court advertisers. Rivals Amazon and Instacart already offer similar programs aimed at grabbing bigger ad budgets. A big chunk of Walmart's first ...

Posts from this author will be added to your daily email digest and your homepage feed. is a reporter who covers the business, culture, and communities of video games, with a focus on marginalized ...

Microsoft is building a program to let brands advertise in Xbox games. It is evaluating adtech partners to provide the technology for in-game ad placement. Sources expect this ability to go live by ...

Twitch has launched an incentive program that will guarantee select streamers a certain amount of ad revenue per month. Many creators have spoken out about the difficulties of earning a consistent ...

Twitch is implementing a new initiative that could alleviate one of the biggest stressors of content creation: unreliable income. The Ad Incentive Program, or AIP, is a new program that will pay ...

More Twitch streamers will find invites to join the platform's Ads Incentive Program now that the company is opening up the opportunity to welcome "more... Partners than ever." In addition, Twitch ...

AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. The site will be showing ads in the U.S. to start, and they’ll be formatted as ...

LONDON--(BUSINESS WIRE)--Ad-Lib.io, a Smartly.io company and a next-generation Creative Management Platform for marketers at the world’s largest brands, today announced it has been accepted into the ...