Americans say the would prefer to buy U.S.-made products, but one experiment shows they won't pay a premium for them. We’ve all heard people say: "I’d gladly pay more for products made in America, if ...

Google Ads is running a limited test that allows some advertisers to A/B test different product titles and images within Shopping Ads. The feature appears as “product data experiments” and promises ...

Product testing is a crucial component of development. Companies want to ensure high quality items that last. However, as technology advances, so do the ways researchers test goods. Tap into the power ...

Testing product ideas is a non-trivial task that often rivals the complexity of building the actual product. Analysis from CB Insights on why startups fail found that poor market fit is the culprit in ...

Google Ads is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers test multiple campaign types, budgets, and settings within a single, unified experiment. How it ...