Reporting the findings of data-driven discovery is often thought of as “the crucial last step” in an analytics program. Unfortunately, this is often misinterpreted as meaning it is of lesser ...

The story/stories you tell using the results of your assessments can, (and should), look different depending on the audience, whether it is internal or external, and what the intended message is to be ...

Businesses collect thousands of data points each day, but those that effectively use the data they’re collecting see an average increase of 8 percent in their revenues and an average decrease of 10 ...

Forbes contributors publish independent expert analyses and insights. I write about green businesses and how to help startups succeed. Jun 13, 2017, 02:05pm EDT Jul 06, 2017, 04:39pm EDT This article ...

Getting readers of a news story interested in numbers can be a challenge. But the benefits of engaging readers in data can lead to a better understanding, preventing misinformation and ...

We're living in the era of Big Data. We know more about ourselves—our spending patterns, our TV-watching habits, our Web searches, our education levels—than ever before. For marketers, all that ...

I first came across Hans Rosling’s work while I was trying to make mathematics students fall in love with statistics. His TED talks are inspirational since they present data in new and dynamic ways, ...

Flow cytometry is a widely-used laser-based technique that can be used to measure and quantify cell size, cell granularity, cellular markers, and intracellular components such as proteins and ...

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our clients. But ...