I've lost count of how often clients walk in convinced they know exactly what's wrong—revenue is down, their team is misaligned, or they're feeling stuck in a rut. In these moments, I see a familiar ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Oct 16, 2020, 08:38am EDT Oct 17, 2020, 08:50am EDT This article is more than 5 years ...