Neurologists use millisecond-level M/EEG tracking to prove the human brain and AI language models organize and predict language using parallel processing principles.

If you read popular science books about the brain, you might have encountered a new “grand theory” called predictive processing. If you haven’t yet, you will. Over the last two decades, it has gone ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Andy Clark is a professor of cognitive philosophy at the University of Sussex and at Macquarie University, Australia. He is a Fellow of the Royal Society of Edinburgh and the British Academy and is an ...