Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Tension: We need our marketing to break through, but every tactic that promises attention feels like manipulation ...

Struggling to write a cover letter for position in a job? This guide will teach you how to create a standout cover letter tailored to the position you want. You’ll learn what to include, how to ...

Crafting a standout resume is crucial for ambitious and skilled job seekers aiming for six-figure career paths. One often-overlooked aspect is the selection of the right position titles for your ...

Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

How to create a lasting perception about your brand that makes you stand out from the competition. There’s a lot of wisdom behind the phrase, “Out of mind, out of business.” Marketing experts Al Ries ...

Lying facedown on your stomach is described as being in the prone position. This position is often used to help patients who are experiencing respiratory distress. Since the coronavirus pandemic began ...

‘Supine’ means lying on the back with the face pointing upward. Many people sleep in the supine position, and it is also common in certain practices, such as yoga and Pilates. For certain medical ...