A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset ...

New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI ...

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max campaigns. This allows advertisers to compare the performance of two sets ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Feed-only Performance Max setups allow advertisers to constrain automation and concentrate performance on product-level ...

Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...

Innovation from Google in 2025 positioned brands to tackle what comes next with greater transparency and capabilities. Some of those include global expansion of ads in AI Overviews, AI Max for Search, ...