Paramount nabs 2 big hires as it looks to jump-start its streaming ads business

Paramount Skydance has poached a top ad exec from Amazon, Danielle Carney, to lead its US ads business.

Paramount Raids Amazon for Ad Sales Veteran Danielle Carney

Paramount Skydance wants to battle Amazon and Google for digital ad dollars. And to do so, it has lured one of Amazon’s top ...
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Paramount to feature live ads during top UFC sports events

(KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports events. Netflix ...
Seeking Alpha

Taboola and Paramount Advertising Partner to Extend CTV Performance Across the Open Web for SMB Advertisers

NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...
AdExchanger

Paramount Skydance Is Trying To Buy WBD. Now What?

Late last week, Netflix walked away from plans to acquire Warner Bros., clearing the way for Paramount Skydance to scoop up ...

Paramount Appoints Helen Elliott As Ad Sales Director

Paramount Australia has appointed Helen Elliott to Queensland sales director ad sales. Reporting to general manager ad sales, Nick Bower, Elliott will be responsible for leading the Queensland ...
MediaPost

Paramount Q4 Ad Revenues Sink 9%, Streaming Falls 4%

Paramount's total core ad revenues were 4% lower to $3.8 billion, according to Madison and Wall's Brian Wieser, but fell 9% overall (including political advertising) on a pro-forma basis.

Does Paramount even have a plan for HBO?

So far, Paramount hasn’t laid out much of a plan for Warner, aside from somehow mashing HBO Max and Paramount+ into one streaming service. Its press release mostly extolls the value of getting bigger ...