Effective packaging design involves more than just wrapping; it also involves branding, evoking feelings, and telling a story. Consider ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

Custom packaging boxes are increasingly redefining how Australian brands present their products. Beyond simply containing ...

The Heinz Dipper is a simple design innovation we wish we thought of—and it’s about to prevent a lot of ketchup stains. Roxberry is a ‘better-for-you’ soda, but its branding is an absolute sugar rush ...

Every year, millions of products arrive at their destination compromised by transit damage, despite being packaged with ...

Packaging Innovations & Empack 2026, taking place on 11 & 12 February at Birmingham’s NEC, has unveiled its full conference ...

The disclosure provides a clearer view of how future regulation is likely to affect packaging design, recycled content ...