Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

Operation managers play a key role in the structure of a business. Backend office services such as operation managers are just as vital in your business as front-facing professionals such as marketing ...

Experience entrepreneurial culture through professional experiences such as meeting entrepreneurs in the classroom, internships, writing feasibility and business plans, and developing other practical ...

Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...

Think of the missed deadlines, bloated budgets and review and approval bottlenecks in your organization and you'll understand: creative operations isn't easy. “Do. Or do not. There is no try.” – Yoda ...

As we approach 2026, digital operations improvement isn’t just a nice-to-have anymore, it’s essential. With new technologies like AI, complex systems, and growing economic pressures, companies need to ...

Healthcare leaders are finding new ways to drive standardization, savings and uptime through evidence-based technology. Healthcare operations leaders are facing mounting challenges: rising costs, ...

The consumer packaged goods industry is experiencing a fundamental shift that's forcing even the most established brands to rethink how they operate. It's what some folks call the CPG squeeze, or a ...

Unfortunately, this book can't be printed from the OpenBook. If you need to print pages from this book, we recommend downloading it as a PDF. Visit NAP.edu/10766 to get more information about this ...