In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions ...
The last five years have seen the rise of the cloud data warehouse. What will the next five years bring? In the last five years, we’ve seen the cloud data warehouse, exemplified by Snowflake and ...
ROCK ISLAND ARSENAL, Illinois - First Army’s Operational Data Team has developed a groundbreaking simulation capability that ...
SAN FRANCISCO, June 11, 2025 /PRNewswire/ -- Data + AI Summit-- Databricks, the Data and AI company, today announced the launch of Lakebase, a first-of-its-kind fully-managed Postgres database built ...
SANTA CLARA, Calif., March 1, 2021 /PRNewswire/ -- Cloudera, (NYSE: CLDR), the enterprise data cloud company, today announced the availability of the Cloudera Data Platform (CDP) Operational Database ...
A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what ...
Think about the last time you filled out a paper form and contrast that with how many times you’ve filled out forms online. We live in an era where everything is digital. Forms are online, every click ...
It is an unfortunate result of being human that we are biased by our first impressions. For example, we are often blinded when we encounter a subject area’s data for the first time. The initial data ...
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