Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

The programmatic ecosystem is becoming a more agentic system, but that’s not to say the humans involved don’t have evolving expectations of their own. In recent years, buyers have become “a lot more ...

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access ...