Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.
Procter & Gamble leveraged a social-first retirement stunt to modernize its iconic mascot and successfully launch major ...
“Legacies last forever, and Mr. Clean’s was nowhere near finished,” said Vice President Dave Landers. “We’re thrilled he’s ...
11don MSN
Brands keep 'killing' their mascots. Mr. Clean's viral retirement shows why the tactic works
The buzzy stunt shows why mascot drama is having a moment.
Fern Siegel , 21 minutes ago; Mr. Clean is both an all-purpose cleaner and a brand icon. The bald, fit white T-shirted figure made his debut in a 1958 black-and-white commercia ...
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