Merida is taking aim at the more budget-conscious end of the electric mountain bike market with the launch of its new ETMO range, described as the brand’s most price-focused Bosch-powered electric ...
Merida just fired a very clear signal at the e-mountain bike market: the “entry-level” era is no longer cheap, it’s just more strategic. The company’s new ETMO series is aimed squarely at riders who ...