Opinions expressed by Entrepreneur contributors are their own. Buying a franchise means buying an end-to-end process: the mechanism for how corporate sets strategy and then executes through a ...

Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...