Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just as ...

The term "marketing channels" refers to the path that products take from the point of manufacture to the point of consumer purchase. As such, virtually every business that sells a tangible product ...

You want to make it as easy as possible for customers to find your business online. Beyond that, you want to be able to proactively reach out to potential customers who may need your products and ...

Shopping habits are rapidly evolving as the penetration of digital technology increasingly blurs the line between virtual and real-world experiences. In fact, today's consumers peruse up to 10 sources ...

Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...