Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...

The top-ranked consultants who not only survive but are thriving in the current demanding business world work with desire and dedicate themselves to understanding the client, the business segments, ...

The ability to communicate, sell, realize and expand the value your offering delivers to prospects and clients has become the basis of differentiation and competitive advantage in B2B. Why? Selling ...

Would it surprise you even the slightest bit if I told you that customers will overwhelmingly pay more money for great customer service? In fact, most say they will pay up to 13 percent more and when ...

Let’s talk about trust. In a world where customers are constantly bombarded with choices, building trust and connection is a differentiator that often can make or break your business. People want to ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

Brands chasing growth through new segments often alienate their most loyal customers. Here’s how to manage segment conflict before it breaks your brand. Segment conflicts matter. Customer segments ...

Sometimes, the secret to surviving as a small business is knowing when it’s time to pivot. Just be sure to make the move smoothly — and in a way that’s good for your customers. A few years ago, YMCA ...

Customer relationship management (CRM) programs for small businesses abound these days, but few as affordable and flexible as QuickBooks Customer Manager from Intuit. The $80 program combines ...

Personalization is a tricky business and it’s getting trickier all of the time. It frequently happens. I buy a gift for someone online: a friend, my husband, my newborn niece. That baby blanket ...

These days, many print buyers are looking for print service providers (PSPs) that offer a variety of products, from signage and packaging to direct mail. To meet the demand — and to boost their own ...