For much of the modern corporate era, brand has been treated as surface area. A story told outward. A set of signals designed ...

In ever-changing field environments, conditions can shift rapidly, eroding the best-laid plans with little time to react. Throughout my years working in clinical trials, I've found that this type of ...

Developers talk a lot about “immutability.” Outside the technical world, it usually means something negative: unmoving, inflexible, and entrenched. However, in the technical field, these features ...