Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

As the PwP market has grown significantly in 2025, retailers are quickly learning that PwP has become a standard component in ...

There's a disturbing pattern called “surveillance pricing." ...

New research looks into how travelers use loyalty programs—and how they get the most out of them.

Online casinos have become immensely popular, offering a convenient and thrilling way to enjoy your favorite games from home. While the primary goal of playing is to have fun and entertain yourself, ...

For years, loyalty programs in travel followed a familiar, transactional formula: stay more, earn points, redeem nights. But ...

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Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

Scenic Group launched a new loyalty program that combines the existing Scenic Club and EmeraldEXPLORER programs into one ...