Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, ...

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

Evolving customer behavior in recent years has highlighted the need for a future-driven approach while building a loyalty program. My company specializes in loyalty program management, as do many ...

A customer loyalty program shouldn’t focus on your brand preferences — it should be all about the customer. Omnichannel loyalty programs can be one of the most successful tactics for boosting revenue ...

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn’t design for. What started as a customer perk has quietly become one of the most powerful ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...