They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

Less than three months after bringing back its free sub offer, national sandwich chain Subway is cancelling the offer.

United Airlines Holdings Inc. is overhauling its loyalty program, offering more benefits to customers who carry the airline’s ...

The airline is making aggressive moves to prioritize cardholder benefits.

Gen Z is driving a loyalty boom in restaurants, pushing brands to deliver faster, frictionless digital rewards.

Clint Henderson, The Points Guy travel expert, joins 'Squawk Box' to discuss United Airline's overhaul of its MileagePlus loyalty program, future of travel loyalty programs, and more.

The fast-food sandwich giant will stop giving the fourth sandwich for free starting in April as it converts into a solely points-based ...

Feb 19 (Reuters) - United Airlines is revamping its frequent-flyer loyalty program to further reward travelers who carry a ...

The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Flight Centre Travel Group's game‑changing travel loyalty program, World360 Rewards, was officially launched in Sydney last ...

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...