I’m fiercely interested in logos. I used to design them for a living, in a former professional life, and I have thoughts about them that I’ll happily share with any poor bastard unfortunate enough to ...

Wendy's is one of the bigger players in the American fast food landscape, notable for its square burgers, signature Frosty desserts, and distinctive logo. The little girl in pigtails has been with ...

Honda says its refreshed H logo represents a “second founding” for the company. Honda 2.0, then, is designed to look like it’s from the future. The Japanese automaker announced on January 13 that it’s ...