To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Last night's Antiques Roadshow served up a piece of brilliant logo design history we didn't know we needed – initial sketches of an early The Beatles logo from 1962. The designs are complete with ...

From a medical tonic brewed behind a pharmacist's counter, to one of the biggest and most recognisable brands with one of the best logos on the planet, Pepsi has been on quite a journey since its ...

The Super Bowl 59 logo is a historic and visually striking design that stands out from previous years. Unlike past Super Bowl logos that followed a standardized template with minimal local influence, ...

From its very first model, the McLaren M1A, to one of its latest releases, the McLaren 750S, McLaren has evolved significantly over the course of more than 60 years as a car brand. Over this time, the ...