Enradius, a leader in location-based marketing and geo-targeted digital advertising, today announced the launch of Local Ad Networks, a new programmatic advertising platform designed to connect ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

Although there are a thousand ways in which a small business is different from large ventures, none is more significant than the size of their respective customer bases. While a large business ...

Last year with a pandemic and ensuing economic slowdown, many local retailers were forced to close, impacting the local ad marketplace especially local traditional media. To find out what to expect in ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

There are countless ways to advertise your business to a wide audience, from online ads to email newsletters. However, when you’re marketing to local consumers, you have an opportunity to truly ...

Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon's sluggish sales and inflationary costs. The new arm could take aim at the ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

As the 2023 upfront approaches, NBCU is offering media buyers a platform to buy ads around the world ... or in a single local market. By Alex Weprin Senior Editor At a moment when the advertising ...

Healthcare organizations are projected to spend more than $12 billion in 2024 on local advertising, with hospitals to be among the top spenders, according to a Dec. 8 survey from SalesFuel and BIA ...