In most companies, there is a basic formula for product design: the software engineering and product development departments work together to build a product that solves a customer problem. Ideally, ...

Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these ...

This article is the latest in the Health Affairs Forefront series, Accountable Care for Population Health, featuring analysis and discussion of how to understand, design, support, and measure ...

College often represents a newfound sense of freedom, where students face a wide range of choices—sometimes for the first time. Questions like “Where should I live?”, “What should I wear?”, or “What ...