Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO ...

When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

Digital leaders must stay ahead of the digital marketing revolution and with new platforms, changes in customer needs and developments in technology ever-evolving, these leaders are continually ...

Here’s what companies can do to avoid going mad over their Martech stack. The combination of MarTech and AdTech (aka, “MadTech”) has been a game-changer for organizations, allowing many of them to get ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

In a world where marketing technologies are proliferating at a staggering rate—more than 8,000 per year, by one account—but budgets are shrinking, savvy technology teams must look beyond the ...

Over the years marketers have come to rely on many different types of technology to perform a wide range of tasks, from collecting customer data to communicating with customers, from creating and ...

It’s no longer just about the martech stack. It’s about the CX stack, the tried-and-true methods for engaging customers you don’t want to forget about. In a challenging economic landscape, marketers ...

Learn what things Google Analytics 4 doesn't do well, and how you'll need to integrate it into the rest of your MarTech stack for maximum productivity. Discover how to use Google Analytics 4 to ...

The MarTech stack is becoming a deeper, wider channel for connecting with customers and building relationships, and the common denominator is data. The growth of mobile platforms has changed the ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Do you remember the For Dummies books that were popular years ...