The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

Lori Bergamotto shares details on the latest LEGO innovation designed to take play to the next level and shares "Star Wars" ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

For example, pop the Smart Brick in the new Darth Vader toy, and you’ll hear his famous voice during battles. Move the Smart ...

Brickworld LEGO Exposition returns to Indianapolis this weekend for its 16th annual show, featuring 65,000 square feet of ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

A vibrant design and thoughtfully curated breakout areas make for a space that reflects the fun of Lego. Read more at ...