The Lego Group has highlighted how creative play can strengthen family bonds in its 2025 Christmas ad. Created by Our Lego Agency, “Is it play you’re looking for?” follows 12-year-old Eddie, who has ...
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CES 2026: Lego smart play brings bricks to life
At the biggest Consumer Electronics Show of the year (CES 2026), LEGO has taken the showfloor by revealing LEGO SMART Play, a way to bring bricks to life. As CES 2026 continues forward, more ...
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