Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

In a B2B marketing context, predictive analytics involves the study of past activity to predict future buyer behaviour. There is mounting evidence that marketers using it outperform those relying on ...

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

Businesses have been clamoring for ways to incorporate data analytics into their operations for years. The rise of digital products has made it easier than ever to collect information about customers ...

Predictive analytics is transforming the insurance industry, enhancing efficiency and risk management. ✓ Learn more and subscribe.

Although sports betting has existed for decades, it has undergone a radical transformation with the advent of modern technologies. The industry has experienced technological developments ranging from ...

Predictive analytics is one of the most powerful tools at your disposal when it comes to decision-making in Six Sigma. Data drives quite a bit of any business’s operations under Six Sigma, so it ...

Energy needs don’t always align with expectations. But predictive analytics is helping companies reduce their energy footprint and improve forecasting of how much power they will need at a given time.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...