Q: What was your reaction to winning the award? Kathy: We’re so appreciative about it because B2B marketing is so different from B2C, and B2B has made strides over the past few years, especially at UL ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Use these interview questions to evaluate how digital marketers think, adapt, and tie performance to business outcomes.

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

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The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are ...