According to Comscore data, nearly 90% of IPL streaming consumption during the 2025 season occured via mobile, with 62% of ...

Speaking at the Pitch CMO 2026, Yagnesh Ravi, India Ad Solutions Lead at Snap Inc., positioned Snapchat as a platform where advertisers can tap into audience conversations during the IPL ...

IPL ad revenues are expected to cross Rs 5,000 crore this season though West Asia tensions and real money gaming ban might pose challenges ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

IPL digital ad spend may reach Rs 3,800-4,400 crore in 2026, with influencer marketing expected to account for 16-18% of ...

The Promotion and Regulation of Online Gaming Bill, 2025, passed in the Lok Sabha on Wednesday, can hurt the multi-billion-dollar Indian Premier League (IPL) economy, albeit temporarily. Real money ...

The 18th edition of the Indian Premier League was a season of more—more advertisers, more categories, and ad clutter—but not necessarily more airtime. Despite only a modest 0.5% rise in average ad ...

Before the clampdown, gaming companies were gearing up for explosive IPL spending, double marketing spends with bigger prizes, sharper creatives, and deeper integrations ...

Indian Premier League's massive appeal buffers short-term ad losses from the Middle East conflict, with industry experts optimistic about a quick rebound.