In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

A report by Qoruz reveals influencer marketing related to the IPL is projected to reach ₹700 crore by 2026, showcasing rapid growth in brand spending and creator engagement.

IPL ad revenues are expected to cross Rs 5,000 crore this season though West Asia tensions and real money gaming ban might pose challenges ...

Ad volumes for the first five matches of the ongoing season of the Indian Premier League was up 7 per cent compared to the previous season, as per the latest analysis by TAM Sports, a division of TAM ...

One reason brands are spending more on influencers during IPL is due to the higher number of creators posting IPL-related content which has nearly doubled.

JioCinema, a Viacom18 entity, is shaking up the digital advertising game by luring small and medium businesses (SMBs) away from giants like Google and Meta with enticingly affordable IPL advertising ...

The Indian Premier League (IPL) 2025 has witnessed a surge in advertising volumes, with a 12 per cent increase over the previous season, according to the TAM Sports adEx data for IPL 18 advertising ...

IPL digital ad spend may reach Rs 3,800-4,400 crore in 2026, with influencer marketing expected to account for 16-18% of ...

The Indian Premier League (IPL) is not just another cricket tournament. The India equivalent of the US Super Bowl has, over its 18 years, also seen marketers launch new brands and dazzling advertising ...

With 85% of Gen Z in India following the IPL, Snapchat’s 'Cricket in a Snap' ad package lets brands join fan conversations through chat interactions and AR experiences.

Before the clampdown, gaming companies were gearing up for explosive IPL spending, double marketing spends with bigger prizes, sharper creatives, and deeper integrations ...