Commerce Media Tech (CMT) today announced a strategic data partnership with IPinfo, the internet data company, marking a deliberate break from consensus-based IP geolocation models that prioritize ...

If you’ve ever used a search engine to look for a nearby dry cleaner or restaurant to be served up a list of relevant options in your area, then you’ve most likely experienced IP geolocation at work.

Every device that touches the internet leaves tiny digital breadcrumbs behind. Chief among them is the IP address, a string of numbers that acts like the mailing label of your connection. With a ...

IP geolocation has emerged as a cornerstone technology supporting a multitude of Internet applications, from content delivery and fraud prevention to regulatory compliance and enhanced user ...

IP geolocation data, which maps the IP address of a device connected with the Internet to a geographic location, has been helping inform online business decisions for almost 20 years. Although it is ...

Marketing evangelists used to warn of brick-and-mortar stores' extinction, spreading fear of a retail apocalypse. The numbers show a different story, however. While e-commerce sites are growing faster ...

Location can make or break a digital experience. When a visitor lands on your site, you have a split second to greet them with the right language, currency, shipping offer, […] ...

The Internet has become a collection of resources meant to appeal to a large general audience. Although this multitude of information has been a great boon, it also has diluted the importance of ...

Steven Cook is founder of Fortune CMO, a consulting firm. Miten Sampat is VP of product strategy at Quova, a unit of Neustar. The seeming ubiquity of e-commerce - the ability to buy anything, from ...