Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Made famous by Elon Musk, first principles thinking is a strategy you can employ for ...

Most startups fail not because the idea is bad, but because the assumptions are never questioned. One of the most widely discussed mental models in modern entrepreneurship is first principles thinking ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...