As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking? While a customer will never see this question, they ...

With simple tools like SurveyMonkey and Google Forms, it’s technically easy to create a survey for your team, employees or clients. But creating an effective survey that will yield actionable results ...

Everybody knows that people fear public speaking even more than they fear dying. Right? Well, like many such “facts,” this idea is actually the result of a flawed survey question. In 1973, a poll ...