L.A.B. Golf's Sam Hahn didn't just contribute to a groundbreaking product - he challenged assumptions to make gear radically better. The post How 1 man’s quest for the perfect putter led to the ...

Ed. note: This is Part 4 of a special six-part fitting series from the minds of the world’s most skilled club-fitters. In part four of our Tour fitting series, I tapped Cody Hale of Odyssey to take us ...

As with most premium businesses, quality is top of mind for Bettinardi and its president, Sam Bettinardi. How does Bettinardi ensure the quality of his products? His office is just a few steps away ...

The margins between the best in the world are often minuscule, particularly regarding performance on the greens. Zero torque putters is one innovation that has gained traction in helping players ...