Tide has formulated an all-new compact laundry detergent, similar in size to the popular Tide Pod. Tide announced on Feb. 17 the release of Tide evo, a "100% concentrated, waterless tile with six ...

Tide’s Evo Tiles are lightweight, fibrous squares of detergent that simplify the laundry process—and also act as a slightly more eco-friendly alternative to the Tide Pod.

In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

More than a decade after releasing its Pods, Tide is rolling out the next evolution of its popular laundry detergent that fits in the palm of your hand. Procter & Gamble officially launched Tide evo ...