Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.
Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting performance to steering it.
Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...
Jana Jakovljevic is the head of programmatic solutions at Spotify. She is also previously employed by Rubicon Project. Jakovljevic participated in this Q&A after the streamer’s late July announcement ...
Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.
In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...
The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, ...
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