For this week’s third annual Desert Open, Good Good Golf is, fittingly, going country. Not only will Good Good’s stable of creators converge on Grass Clippings Rolling Hills on Wednesday night in ...

Good Good Golf, a popular golf YouTube channel, recently secured $45 million in funding from various investors, including Peyton Manning's Omaha Productions. The brand has gained significant traction, ...

HORSESHOE BAY, Texas — What started as a few buddies creating and posting golf videos has turned into a business that has disrupted the golf industry. The Good Good YouTube channel has more than 1.83 ...

The grass parking lot screamed tailgate more than golf tournament, more casual barbecue than the elusive celebrity-studded experience some 20 miles south of TPC Scottsdale that morning. The Good Good ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

YouTube golf has never been louder, bigger, or more chaotic—in the best possible way. But for all the creators teeing it up, laughing it off, and building massive communities, the space has been ...