GoTo.com, which two years ago won a hotly contested $21.5-million trademark-infringement suit against Walt Disney Co.’s Go.com subsidiary, today will announce a name change to Overture Services Inc.
GoTo.com Inc. is going away — at least under that name. The pay-for-placement Internet search engine plans to change its name to Overture Services Inc., effective Oct. 8, GoTo.com said in a statement.
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