For most of the twentieth century, fashion moved in a predictable direction: designers created, magazines filtered, celebrities wore, and consumers followed. The system was built on scarcity—scarcity ...

Bargain shoppers, listen up! This weekend’s forecast is calling for major sales on top fashion brands (looking at you, Levi’s), and it’s all thanks to Amazon’s Presidents’ Day Sale. Though there’s ...

Think those “outdated” trends were gone for good? Think again. From side-part blowouts to Y2K tops and ballet flats, 2026 is rewriting the style rulebook. Read the piece to stay updated on everything ...

Fall is officially here, which means many tween girls and their moms are looking for the perfect outfits for the first weeks back to school, picture days, and upcoming holidays. Ami Hong, founder and ...

When fashion girls all over slip into their party dresses for the weekend (or an Instagram snap), you're bound to spot a few key pieces in common — and it's often the tell-tale sign of an It-brand.

Add Yahoo as a preferred source to see more of our stories on Google. Cute, or cringe? Why some parents are underwhelmed by the options for dressing their daughters. (Image: Getty Images. Illustration ...

The pink aisle The best Barbie gifts for fans The Barbie Crocs are my most coveted piece of movie merch Barbie’s iconic pink Corvette is coming to Forza Ice Spice and Nicki Minaj remade Aqua’s iconic ...