Visa is entering the geo-location market with the new Mobile Location Confirmation, a service that gathers location data from customers’ mobile devices to deduce whether or not an unauthorized ...

Google’s geo-location data has numerous applications for marketers. Knowing where site visitors are located can influence ad targeting to where merchants open new locations. But how much faith should ...

A Georgia company is suing Google over technology that the search giant uses to target advertising at Web surfers based on their location. Digital Envoy filed the lawsuit Monday afternoon in U.S.